Month: February 2021
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The Indian Consumer: Pre and Post Pandemic
The current pandemic necessitates the analysis of pre and post pandemic Indian household consumption patterns as well as consumer trends to evolve feasible prescriptions and solutions for the marketeer. An important behavioral segmentation criterion has been observed by many marketing practitioners. The emerging changes in shopping attitudes and behaviors has significant prescriptions for the way…
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Technology works in a crisis – The incredible success of India’s FinTech industry
The Indian FinTech ecosystem has not only been able to attract billions of dollars of investment from around the world, but has, surely and steadily, turned India into one of the best served FinTech markets in the world… Even during a once-in-a-century pandemic – An article by Dr. Chhavi Mehta, Associate Professor of Finance
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How socially responsible are you?
Corporate Social Responsibility (CSR) has become an integral part of the corporate strategy and is viewed as a means to sustainability. However, considering the size of our country and the social problems it faces, a case could be made for individuals to be more conscious about their Individual Social Responsibilities (ISR). We, as citizens, need…
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Impact Investing: A bright kid in the world of investments
With the coronavirus pandemic, the world and investment community are changing inconceivably. The crisis has pointed out an urgent requirement to work on strategies that can not only provide financial returns but also generate a social and environmental return. ‘Impact Investing’, which has the focus of getting financial returns along with socially responsible returns, needs…
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