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Leveraging Mobile Apps: Moving from Transactional to Relational
For most businesses worldwide, the mobile phone application (App) has emerged as their favourite digital marketing tool. Budgets for mobile advertising are predicted to grow faster than expected and reach $339 billion globally (Statista). The main drivers of app downloads and uptake include increased smartphone ownership, mobile penetration, the availability of reasonably priced mobile data,…
From Silos to Synergy: Transitioning from Closed to Open Innovations
Going down memory lane, in the year 2008, when my daughter started playing with Lego, she was given set ideas in the box, and then she would innovate to create something new. This got me thinking: would a day come when customers could create their own designs and companies could sell these customer-driven innovations to…
Lithium Discovery in India-A Game Changer or a Mixed Blessing
The Geological Survey of India (GSI) has recently announced the discovery of 5.9 million ton of lithium inferred resources in the Salal-Haimana area of Reasi district of the Union Territory of Jammu and Kashmir. The term ‘inferred’ refers to the ‘preliminary exploration stage’. The estimate of the quantity and grade in this stage has a…
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